How To Profit Making SIVs
Program Outline

There are 10 Modules of Instruction...

Module 1 – Fundamentals

• Key rules for an effective title
• How to research your topic
• How to price your special interest video or DVD
• The concept of value vs. selling price
• How to identify markets

Module 2 – Scriptwriting

• Why you need a script
• How to overcome writer's block and script a dynamite video

Module 3 – Shooting

• Why you don't need professional equipment
• How to shoot skillfully to make your video a hit
• Three unique shooting styles: Studio, Documentary, and Classroom or Seminar Style
• How to put on a live seminar, promote it and videotape it yourself
... you now have a potential product to sell

Module 4 – Editing

• How to edit your production and make it look professional
• How to achieve good pacing to maintain viewer interest
• Do it yourself with inexpensive computer-based editing and DVD production tools

Module 5 – Advertising

• How to find the best places to advertise for maximum profits
• How to test ads before wasting hundreds of advertising dollars
• How to write powerful advertising copy to insure responses and generate orders
• The importance of accepting credit card orders
• Advantages of having a toll-free order line

Module 6 – Marketing

Multiply your profits with 9 unique marketing methods. Steadily increase and diversify your sources of income without financial risk.
1) Mail Order
2) Direct Mail
3) Catalogs
4) Distributors - Profit from the efforts of other people
5) Joint Ventures
6) Exporting/License Agreements - How to expand "world-wide."
7) Free Publicity - How to get exposure in major magazines - for free
8) Retail
9) And of course, the INTERNET

Module 7 – Budgeting

• How to evaluate your costs of doing business to guarantee your success
• Exact steps to analyze and understand your costs of doing business

Module 8 – Keeping Records

• How to keep records, be organized and save time
• How to track your sales How to fine tune results and increase profits

Module 9 – Duplicating

• Cost effective ways to duplicate your tapes and DVDs and multiply your income
• Pros and cons of doing it yourself versus contracting it out

Module 10 – Packaging

• Packaging options for VHS tapes and DVDs
• How to use presentation to maximize profits
• How to create packaging that sells, without spending a fortune on printing costs